Downtown NYC’s biggest free arts festival gets a fresh new look.

River To River
Festival

River To River Festival is Downtown NYC’s completely free summer arts festival, celebrating artistic and creative diversity across disciplines, and presenting live art and installations in public spaces and in partnership with leading institutions in Lower Manhattan.

This identity was given a refresh in 2019 as part of an overall redesign of the LMCC visual identity. This new look reflects a more elevated viewpoint, shifting the focus from what was previously a music series to a wider and more artistic scope.

The wordmark is filled with an implication of river currents, bringing to mind gently flowing water.

The campaign included a takeover of the display network at Fulton Street Station.

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Lower Manhattan Cultural Council